Performance marketing platform
From story to sale.
Fablecart runs awareness, creator, affiliate, referral and paid campaigns in one place, then attributes every one of them to the revenue it actually produced.
- One funnel
- Attribution down to the order
- Payouts on confirmed outcomes
- See how it works
92%
of retail transactions in Pakistan now run through digital channels.
Attributed funnel
LiveAttributed revenue · last 30 days
PKR 9.14M
- Reachimpressions2.4M
- Engagedviews, saves, shares318K
- Visitsattributed sessions47.1K
- Ordersconfirmed, net of returns1,884
Revenue by channel
PKR 4,850 average order
- Creator41%
- Affiliate24%
- Paid social19%
Illustrative interface · sample data
Every channel, one funnel
Fablecart measures creator campaigns, affiliate and partner links, paid social, search and shopping, customer referrals, newsletters, WhatsApp broadcast, publisher placements, retail media, and community channels.
The gap
Affiliate tools measure the last click. Brands are judged on everything before it.
Affiliate marketing is one channel inside performance marketing, not a synonym for it. Most brands are running awareness, consideration and conversion at the same time, and the tooling only ever priced the final step.
Awareness gets no credit
The creator who introduced your brand three weeks ago loses the attribution race to a coupon site that showed up at checkout. So you underfund the thing that actually built demand.
Every channel lives in its own tool
Affiliate in one dashboard, influencers in a spreadsheet, paid social in Ads Manager, referrals in a plugin. Nothing reconciles, so nobody can say what a campaign was really worth.
Payouts and proof are disconnected
Partners get paid on clicks and screenshots rather than confirmed outcomes. Finance cannot sign it off and partners cannot trust it. Both sides lose.
The platform
One funnel, from the first impression to the payout.
Five stages, one data set. Nothing is re-keyed between tools, so the number your CMO sees is the number your finance team can sign off.
- Reach
- Engage
- Attribute
- Convert
- Reward
Launch awareness that still gets measured
Brief creators, publishers and paid placements from one place. Every asset carries tracking from the moment it goes live, so upper funnel work stops being a black box.
- Campaign briefs and creative specs
- Tracked links, codes and pixels
- Reach and engagement capture
Follow the audience, not just the click
Views, saves, shares, story taps and site visits are stitched to the partner and the piece of creative that produced them, across devices and sessions.
- Cross-device session stitching
- Creative level performance
- First-party, cookie-resilient tracking
Decide with a model you can defend
Compare last click against multi-touch and incrementality views on the same data set. Give the creator who started the journey their share, without inventing revenue.
- Last click, linear and position based
- Multi-partner order splitting
- Assisted against closing contribution
See revenue, not proxies
Orders, leads, subscriptions, installs and repeat purchases flow back from your store and CRM, net of returns and cancellations. Every number reconciles to something real.
- Store and CRM integrations
- Returns and cancellations deducted
- Repeat and lifetime value
Pay on outcomes everyone agreed to
Set the terms once (CPA, CPL, CPM, flat fee or a blend), then settle automatically against confirmed results, with a statement both sides can read.
- Mixed payout models per partner
- Automated settlement runs
- Shared, auditable statements
Channels
Affiliate is one channel. Fablecart measures the rest of them too.
Add a channel, give it a payout model and a tracking method, and it appears in the same funnel as everything else. No separate reporting stack per channel.
Awareness to conversion
Creator campaigns
Brief, contract and pay creators on a mix of flat fee and performance. Track the reel, the story frame and the link, not just the discount code.
- 1Brief and creativeReel, story, static
- 2Tracked link and codeFirst-party, per creator
- 3Attributed orderNet of returns
Conversion
Affiliate and partners
Publishers, coupon sites, comparison pages and super affiliates, with multi-partner order splitting.
Awareness to conversion
Paid social and search
Import spend and conversions from Meta, TikTok and Google so paid sits in the same funnel as everything else.
Conversion
Customer referrals
Turn buyers into a measurable acquisition channel with rewards that only fire on confirmed orders.
Consideration
Newsletters and broadcast
Email lists, WhatsApp broadcast and community groups, tracked like any other partner placement.
Conversion
Marketplace and retail media
On-platform placements reconciled against the same order data as your own storefront, so marketplace revenue stops sitting outside the funnel.
Awareness
Brand and sponsorship
Events, podcasts and sponsorships with reach and lift captured instead of guessed at, then carried through to the orders that followed.
Awarenessbuildsthedemand.Conversioncollectsit.Youshouldseebothinonenumber.
That single number is the whole product. Everything else in Fablecart exists to make it trustworthy enough to spend against.
How it works
Four steps between signing up and knowing what worked.
No implementation project, no data team required. If you can install a pixel and connect a store, you can run a measured campaign.
Request early access01 · Setup, under an hour
Connect your store and channels
Shopify, WooCommerce, a custom checkout or a CRM, plus the ad accounts and partner sources you already use. Tracking is first-party, so it survives cookie loss.
02 · Configuration
Set the outcomes and what they are worth
Define the events that matter (order, qualified lead, subscription, install, repeat purchase) and the payout each one triggers, per channel and per partner.
03 · Live
Launch the campaign across channels
Brief partners, issue tracked links and codes, publish creative. Awareness and conversion placements go out under one campaign, not five disconnected ones.
04 · Ongoing
Read the funnel, then pay on results
Watch reach turn into orders in one view, switch attribution models to sanity check the story, and settle with partners against confirmed, net of returns outcomes.
Both sides
Performance marketing only works when both sides trust the number.
Stop paying for channels you cannot compare
- One campaign view across creator, affiliate, paid and referral
- Attribution models you can switch without re-instrumenting
- Budget decisions backed by net revenue, not screenshots
- Partner terms, approvals and settlement in one workflow
Get credit for the work that starts the journey
- See the reach, visits and orders your content produced
- Assisted contribution counted, not written off to last click
- Payout terms agreed up front and settled automatically
- A portable record of performance you can take to any brand
Creative
Every asset is tagged to a funnel stage before it ships.
Creative is not judged on one metric. A hook-first demo is measured on reach and engagement, an offer video on orders. Fablecart holds each format to the standard that fits it.
Hook-first demo
Measured on reach and engagement
- Reach
- 412K
- Engaged
- 38.4K
In-context lifestyle
Measured on saves and visits
- Saves
- 9,120
- Visits
- 6.7K
Detail and texture
Measured on watch through and visits
- Watch through
- 61%
- Visits
- 4.2K
Offer and call to action
Measured on confirmed orders
- Orders
- 486
- Revenue
- PKR 2.4M
Sample creative formats · placeholder footage · illustrative figures
Why now
Discovery happens on social. Purchase happens everywhere else.
A customer meets a brand in a feed, then buys across a storefront, a WhatsApp thread, a marketplace listing and sometimes cash on delivery. The global platforms were not built for that journey, and spreadsheets cannot hold it together. We are starting where that gap is widest.
The audience and the payment rails are already in place. What is missing is a way to connect the content that creates demand to the order that settles it.
92%
of Pakistan's retail transactions ran through digital channels in January to March 2026
State Bank of Pakistan, Payment Systems Review Q3 FY2679.9M
social media user identities in Pakistan, around 31 percent of the population
DataReportal, Digital 2026 Pakistan150M
broadband connections in Pakistan, alongside more than 200 million telecom subscribers
Pakistan Telecommunication Authority, Annual Report 2024 to 202555.9M
Raast person to merchant payments in a single quarter, up from 36.3 million the quarter before
State Bank of Pakistan, Payment Systems Review Q3 FY26These are published market statistics for Pakistan, each linked to its source. They are not Fablecart results. Figures shown inside product interfaces on this page are illustrative sample data.
How is Fablecart different from an affiliate marketing platform?
Affiliate platforms are built around the last click, so they can only price the final step of a purchase. Fablecart treats affiliate as one channel inside a full performance funnel, covering awareness, consideration, conversion and reward, and measures each stage with the metric that actually fits it. You can still run a pure affiliate programme on it, you are just no longer limited to one.
Do I have to be an e-commerce brand to use it?
No. Conversion events are configurable, so a qualified lead, a subscription, an app install, a booking or a repeat purchase can all be the outcome you optimise and pay against. Lead generation and service businesses use the same funnel as online retailers.
How does attribution work without third-party cookies?
Tracking is first-party and server side, so it does not depend on third-party cookies surviving in the browser. Sessions are stitched to partners and creative through your own domain and your store or CRM order data, which is also what makes the numbers reconcile with finance.
Can a single order be credited to more than one partner?
Yes. Multi-partner order splitting is a core part of the model. If a creator introduced the customer and a publisher closed them, you choose how the credit and the payout divide between them rather than handing the whole order to whoever touched it last.
Which attribution models are supported?
Last click, first click, linear, position based and assisted contribution views run over the same data set, so you can compare them without re-instrumenting anything. The point is not to pick a correct model, it is to see how much your conclusion depends on the one you chose.
How do payouts work?
You set the payout model per channel and per partner (CPA, CPL, CPM, flat fee or a blend), and settlement runs against confirmed outcomes, net of returns and cancellations. Both sides see the same statement, so there is nothing to argue about after the fact.
Is Fablecart available yet?
Not yet. We are onboarding pilot brands and partners in batches, and every product interface shown on this site is illustrative sample data rather than a live account. Join the early access list and we will tell you where your industry and market sit in the queue.
Which markets does Fablecart support?
We are starting where the gap between discovery and purchase is widest, which today means Pakistan. The platform is market agnostic by design, and we will expand to other markets where that same gap exists.
Early access
Find out what your awareness spend is actually worth.
We are onboarding pilot brands, agencies and partners in batches. Tell us who you are and we will show you the funnel on your own campaigns.
- No credit card, no commitment
- Onboarding support included
- Leave the list at any time